PEOPLE MAKE THE DIFFERENCE

 

Our company is only as strong as the people we employ: Our in-field personnel average over 28 years of industry experience and bring a wealth of knowledge from a diverse range of Heavy-Duty sectors: Equipment Sales, Parts Sales, Diesel Mechanics, Purchasing, Fleet and Ownership Positions.  

Chuck Fritsch

off.  204-837-9800

cell  204-291-2080

GENERAL MANAGER
OWNER & CO-FOUNDER

Chuck Fritsch has been a fixture of the Canadian Heavy Duty Industry for over 48 years.  Starting in Trailer Sales, he moved into the position of Canadian Manager for a Heavy Duty Sales Agency in 1999 before co-founding Pro Force in 2001.

Ryan Fritsch

tel.  204-292-8370

SALES MANAGER
OEM MANAGER - WESTERN CANADA

As a member of the Pro Force team since its inception in 2001, Ryan has utilized his business and marketing background to bring a level of organization and coordination to our geographically diverse sales team.   

 

Ryan gives the sales team the tools they need to succeed and is the primary day-to-day liason between the Canada sales team and our suppliers.

Yves Lamoureux

tel.  514-893-5021

REGIONAL MANAGER - QUEBEC
MANAGER - NATIONAL ACCOUNTS
Lynda Gauvreau

tel.  514-244-4121

REGIONAL MANAGER - QUEBEC
OEM MANAGER - QUEBEC

With over 30 years experience in both the distribution and manufacturing sectors of the Heavy Duty Industry, Yves is very well-known and very well-respected throughout his Quebec Region and Canada as a whole.

Fully bilingual and technically gifted, Yves excels equally with corporate purchasers as he does training Heavy Duty mechanics.

An invaluable member of our team, Lynda is responsible for Pro Force's OEM accounts in Eastern Canada.  As well, she assists our Eastern Canadian sales team with bilingual support, customer service, and daily supplier interactions. 

 

Lynda also supports Pro Force at the corprate level by coordinating the logistics for all National and Regional tradeshows.

Jim Lane
REGIONAL MANAGER - ONTARIO
REGIONAL MANAGER - ATLANTIC CANADA

tel.  647-274-3251

Jim is a Licensed 310T  Mechanic and spent 16 years as a Heavy Duty Truck and Coach Technician before making the transition to sales by joining the Pro Force team in 2013.  His technical knowledge brings an unequaled credibility to his sales process.  He can sell it, because he's lived it.

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Dave McLellan
REGIONAL MANAGER - ONTARIO
OEM MANAGER - ONTARIO

tel.  647-271-0345

Dave has spent 24 years in the Canadian Heavy Truck and Heavy Trailer Industries building an impressive network of contacts and relationships.  He works in conjunction with Jim Lane to service the Truck Dealers and Distributors located in Ontario, and is responsible for Pro Force's OEM Customers in the region.

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Pat Quaghebeur
REGIONAL MANAGER - ALBERTA

tel.  403-612-6998

Pat has been selling products to the Canadian Heavy Duty Marketplace for the past 32 years.  Based in Calgary, Pat's responsibilities include the head offices of a many of the larger Independent WD's in Canada as well as some of Canada's largest Truck dealer networks.

c.  780-721-2122

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Colin Toews
REGIONAL MANAGER - NW ONTARIO
REGIONAL MANAGER - PRAIRIES

tel.  204-890-3011

As a Red Seal certified Truck and Transport Mechanic with 3.5 years of experience in the Class 8 Truck Dealer industry, Colin's youthful energy and technical prowess strongly compliment the sales experience and industry knowledge of our Western Canada team.

Marshall Franchuk
REGIONAL MANAGER - NORTHERN AB & BC

tel.  780-721-2122

A staple of Western Canada's light duty and heavy duty markets for 50 years, rare is the customer that Marsh has not met with, trained, or sold a product line to.  Along with Pat Quaghebeur, Marsh brings a plethora of life and industry experience to his region and a wealth of knowledge and advice to the younger members of our Pro Force team.

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Steve Leet
REGIONAL MANAGER - BRITISH COLUMBIA

tel.  250-575-3700

Backed by 16 years of Canadian HD Industry experience, and with a focus on product education and training, Steve excels at giving his distributors the tools and resources they need in order to successfully promote and sell Pro Force suppliers to the Canadian marketplace.

Tracey Toews
ADMINISTRATOR
 

tel.  204-298-3937

Friendly and organized, Tracey has excelled as Pro Force's corporate administrator for the past 15 years and had recently added sales support to her responsibilities.

 

Tracey provides the resources and follow-ups that our Western Canada sales team require in order to be efficient in the field.