PEOPLE MAKE THE DIFFERENCE
Our company is only as strong as the people we employ: Our in-field personnel average over 28 years of industry experience and bring a wealth of knowledge from a diverse range of Heavy-Duty sectors: Equipment Sales, Parts Sales, Diesel Mechanics, Purchasing, Fleet and Ownership Positions.
Chuck Fritsch
off. 204-837-9800
cell 204-291-2080
GENERAL MANAGER
OWNER & CO-FOUNDER
Chuck Fritsch has been a fixture of the Canadian Heavy Duty Industry for over 48 years. Starting in Trailer Sales, he moved into the position of Canadian Manager for a Heavy Duty Sales Agency in 1999 before co-founding Pro Force in 2001.
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SALES MANAGER
OEM MANAGER - WESTERN CANADA​
As a member of the Pro Force team since its inception in 2001, Ryan has utilized his business and marketing background to bring a level of organization and coordination to our geographically diverse sales team.
Ryan gives the sales team the tools they need to succeed and is the primary day-to-day liason between the Canada sales team and our suppliers.
Yves Lamoureux
tel. 514-893-5021
REGIONAL MANAGER - QUEBEC
MANAGER - NATIONAL ACCOUNTS
REGIONAL MANAGER - QUEBEC
OEM MANAGER - QUEBEC
With over 30 years experience in both the distribution and manufacturing sectors of the Heavy Duty Industry, Yves is very well-known and very well-respected throughout his Quebec Region and Canada as a whole.
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Fully bilingual and technically gifted, Yves excels equally with corporate purchasers as he does training Heavy Duty mechanics.
An invaluable member of our team, Lynda is responsible for Pro Force's OEM accounts in Eastern Canada. As well, she assists our Eastern Canadian sales team with bilingual support, customer service, and daily supplier interactions.
Lynda also supports Pro Force at the corprate level by coordinating the logistics for all National and Regional tradeshows.
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tel. 647-274-3251
Jim is a Licensed 310T Mechanic and spent 16 years as a Heavy Duty Truck and Coach Technician before making the transition to sales by joining the Pro Force team in 2013. His technical knowledge brings an unequaled credibility to his sales process. He can sell it, because he's lived it.
tel. 647-271-0345
Dave has spent 24 years in the Canadian Heavy Truck and Heavy Trailer Industries building an impressive network of contacts and relationships. He works in conjunction with Jim Lane to service the Truck Dealers and Distributors located in Ontario, and is responsible for Pro Force's OEM Customers in the region.
tel. 403-612-6998
Pat has been selling products to the Canadian Heavy Duty Marketplace for the past 32 years. Based in Calgary, Pat's responsibilities include the head offices of a many of the larger Independent WD's in Canada as well as some of Canada's largest Truck dealer networks.
c. 780-721-2122
REGIONAL MANAGER - PRAIRIES
tel. 204-890-3011
As a Red Seal certified Truck and Transport Mechanic with 3.5 years of experience in the Class 8 Truck Dealer industry, Colin's youthful energy and technical prowess strongly compliment the sales experience and industry knowledge of our Western Canada team.
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tel. 780-721-2122
A staple of Western Canada's light duty and heavy duty markets for 50 years, rare is the customer that Marsh has not met with, trained, or sold a product line to. Along with Pat Quaghebeur, Marsh brings a plethora of life and industry experience to his region and a wealth of knowledge and advice to the younger members of our Pro Force team.
tel. 250-575-3700
Backed by 16 years of Canadian HD Industry experience, and with a focus on product education and training, Steve excels at giving his distributors the tools and resources they need in order to successfully promote and sell Pro Force suppliers to the Canadian marketplace.
tel. 204-298-3937
Friendly and organized, Tracey has excelled as Pro Force's corporate administrator for the past 15 years and had recently added sales support to her responsibilities.
Tracey provides the resources and follow-ups that our Western Canada sales team require in order to be efficient in the field.